As a professional entertainer, many venues present different situations that have to be dealt with in order to create the absolute best show possible. This article will try to explain the what, why, and how a performer achieves the best in corporate entertainment with magical entertainment.
The very first thing that is necessary is a flawless entertaining show. Nothing less than perfection is required. A cheap lifeless amateur show will not work in this market. Don’t even attempt a corporate show if you don’t have the chops. The experience of years and repetition not only creates but reinforces the quality of the work performed. The many shows performed throughout the years presents the backbone and groundwork of a truly professional show. The words, the actions, the routines are all developed through experience. The psychology of an audience is the fundamental key in entertaining. Suspending their beliefs and instilling comedy is a quality that requires not only knowledge but years of first hand involvement. Each show presents a new challenge in the learning curve and at the same time gives the performer a chance to improve the quality of his show.
In corporate work, the different types of venues can range from sales meetings, to hospitality suites, to dinners to trade shows. Each requires a different approach but the same mentality towards success. In my personal experience I have worked closely to incorporate each clients personal details into my shows. Whether it is the employees info or the company’s products, it is personalized. The importance of the details that are gathered are in direct relationship to the success of each show.
I’m proud to say that my professional shows can be adapted in length with no loss in entertainment value. This is necessary at times in order to create the personalized type of show that clients find best for their guests. To create a motivational theme or develop a comedy mental show doesn’t matter because of years of time-tested material that can be implemented to make the best show possible for whatever the client chooses for their venue.
As a professional it is also so very important to give corporate clients solutions to the problems they may have. As a performer at a trade show, your job is to collect, convey, and convert possible leads with minimal props. To attract a crowd, convey a message, and finally convert to leads is a special talent. But why stop there, offer your talents to entertain their special clients at their hospitality suite. All of a sudden you have provided a solution or addition they had not thought of.
A company’s new product or expansion can be presented in a brand new entertaining way. An awards banquet or holiday dinner-party can achieve new status in enjoyment for their guests. The true value of an experienced corporate entertainer for the corporate client is that the corporate client can utilize their talents in different affaires throughout the year. The larger the corporate client the more venues may arise. This is a win-win situation for both.
With a healthy attitude, impeccable clothes, ambassador-like mentality, professional showmanship, who says you can’t represent a corporate client with continued success.
The back stage work is another area that must be dealt with. Lighting, sound, visibility should be dealt with the same professional attitude as everything else. Knowledge of your workplace is instrumental in achieving the best professional show. Most corporate clients will help you to achieve everything you need, but you must be the catalyst in knowing what you need.
I have tried to list just a few thoughts about this wonderful world of corporate entertainment. The results can be rewarding in many ways for both the performer and the corporate client. It is my hope that this short article will inspire future performers to go the extra ten yards and make their show the best it can be and to create their persona grata in the best light possible. And for corporate event planners to realize a great resource for their future events.
Steve Nelson has over 40 years experience in the entertainment industry. Literally thousands have witnessed Steve’s unique magic and off-beat humor in the past year alone. 2010 winner of Northern California’s OMC`s Stage Magic Invitational. Steve specializes in corporate work and special events.
To contact Steve for future events: http://www.a-corporate-event-entertainer.com
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